HOKA – Challenge Roth 2025
Brand Activation
Description
At one of Europe’s most iconic triathlon events, HOKA partnered with Viewbox for the second year in a row to create a dynamic brand space that merged retail, community and comfort. The two-story Clubhouse featured a test centre, product showcase, and shaded rooftop lounge, all housed in a fully modular Viewbox structure.
Designed for flow and flexibility, the space welcomed thousands of athletes and spectators, offering a premium and immersive brand experience in the heart of the action.
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